Graphic design books for beginners – part 2

This is the second post of the series Graphic Design Books For Beginners, where I review my top favourite books for people learning design

My goal is to provide brand builders with the most comprehensive resource in the world about the brand identity process.

– Alina Wheeler

Today: Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler.

A bold statement and a bold proposition for a very comprehensive book about building a brand identity.

Firstly, what I particularly enjoy about this book is its rigorous structure.  It makes it easy to come back to it whenever you need it. It is structured into 3 sections and it resembles a textbook in some ways:

– Basics, which presents the concepts and vocabulary around the branding process

– Process, which shows an universal brand identity process. This is the part we come back to the most from time to time in our work.

– Best Practices, which exemplifies successful brand identity building processes.

Secondly, I need to point out that this is one of those books that needs to be read by all branding professionals. This is not only for beginners or students, but also for seasoned professionals. The process section is full of interesting suggestions, some of which I never thought about or implemented before.

There are a lot of books out there showcasing successful branding stories. However, books that take a closer look to the branding process in itself are a rare find. More so, the relevance and detail depth of the brand identity designing process that Alina Wheeler proposes is  remarkable. This is what makes this book a great addition to any graphic design book collection.

I’ll leave you with this: I own the fourth edition and once I read it I immediately regretted not buying it sooner.







You can get a copy on or

See part 1 in my Graphic Design Books For Beginners series.

Catalin Goleanu

Creative partner at Vectory House with more than 7 years of experience in branding and graphic design. While not particularly fond of post-its, they usually turn up on his desk.

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