Kodak new identity by Work-Order

Kodak new identity or back to its heritage?

Kodak just announced its new identity and logo created by Work-Order.

The minute I saw the new logo I had an instant throwback. I saw myself back in the 90’s, as a kid, taking a Kodak film roll to my local photography processing shop. I could feel again that excitement when I collected the fresh photos, all wrapped up in a beautiful Kodak envelope.

My reaction made me happy. Happy to feel the emotions that a consistent brand can make us experience. Happy to experience again the importance of branding. OK, rambling & overexcitement done.

In my opinion, the new identity and logo is exactly what Kodak needed. With digital photography everywhere, a brand with a heritage such as Kodak’s should hold on tight to its roots.

 

Kodak logo evolution

Photo credit: www.work-order.co

 

“I don’t think of what we’re doing as ‘bringing back’ the iconic identity of Kodak, because in people’s hearts and minds, I don’t think it really went away. It’s simply logical to keep one of the world’s most famous brand marks at the forefront of the company’s image and identity.”

– Steven Overman, Kodak’s Chief Marketing Officer

 

After cringing in 2006 over the redesign of the iconic Kodak logo, ten years later, I applaud this new 2016 identity, which strengthens the place that this brand has in our minds.

 

kodak

Nona
Nona Maria Goleanu
nona@vectoryhouse.com

Creative partner at Vectory House with experience in business management, branding and graphic design. Usually a very happy person but she gets easily annoyed if someone steals her post-its.

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